Concrete countertops are countertops. You need far more than concrete skills to sell concrete countertops. While a technical foundation is important, it doesn’t matter how high-quality your product is if you don’t know how to sell it.
This comprehensive course will teach you exactly how to price, market and sell concrete countertops to high end clients and designers.
It includes:
- Marketing fundamentals
- Features and benefits of concrete
- The best way to compete against other countertop surfaces
- How to make samples
- Understand kitchen designers, interior designers, architects and more
- Step by step process for getting your concrete into showrooms
- Phone call scripts for contacting kitchen designers
- How to network with professional trade organizations
- How to organize an event such as a showroom grand opening
- Dealing with architects and architectural specifications
- Develop a marketing plan
- How to price concrete countertops
- How to do an estimate
- Estimating spreadsheet
- A contract that covers all the bases
- How to execute print and email campaigns
- Easy website tips
- Easy customer relationship management tool
- The most effective techniques for getting referrals and word of mouth business
- A customizable tri-fold brochure
- Much more! Table of Contents
