Concrete countertops are countertops. You need far more than concrete skills to sell concrete countertops. While a technical foundation is important, it doesn’t matter how high-quality your product is if you don’t know how to sell it. This comprehensive course includes:
- Marketing basics
- Features and benefits of concrete
- Learn how to compete against other countertop surfaces
- How to make samples
- Understand kitchen designers, interior designers, architects and more
- Step by step process for getting your concrete into showrooms
- Phone call scripts for contacting kitchen designers
- How to network with professional trade organizations
- How to organize an event such as a showroom grand opening
- Dealing with architects and architectural specifications
- Develop a marketing plan
- How to price concrete countertops
- How to do an estimate
- Estimating spreadsheet
- A contract that covers all the bases
- How to execute print and email campaigns
- Easy website tips
- Easy customer relationship management tool
- The most effective techniques for getting referrals and word of mouth business
- A customizable tri-fold brochure
- Much more! Table of Contents
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