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Sales & Marketing 101

$295.00 $147.50

Concrete countertops are countertops. You need far more than concrete skills to sell concrete countertops. While a technical foundation is important, it doesn’t matter how high-quality your product is if you don’t know how to sell it. This comprehensive course includes: Table of Contents

 

 

Concrete countertops are countertops. You need far more than concrete skills to sell concrete countertops. While a technical foundation is important, it doesn’t matter how high-quality your product is if you don’t know how to sell it. This comprehensive course includes:

  • Marketing basics
  • Features and benefits of concrete
  • Learn how to compete against other countertop surfaces
  • How to make samples
  • Understand kitchen designers, interior designers, architects and more
  • Step by step process for getting your concrete into showrooms
  • Phone call scripts for contacting kitchen designers
  • How to network with professional trade organizations
  • How to organize an event such as a showroom grand opening
  • Dealing with architects and architectural specifications
  • Develop a marketing plan
  • How to price concrete countertops
  • How to do an estimate
  • Estimating spreadsheet
  • A contract that covers all the bases
  • How to execute print and email campaigns
  • Easy website tips
  • Easy customer relationship management tool
  • The most effective techniques for getting referrals and word of mouth business
  • A customizable tri-fold brochure
  • Much more! Table of Contents
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