In August 2010, I visited my student Matti in Helsinki, Finland to help him incorporate some new technologies and efficiencies into his successful concrete countertop and furniture business.
It was so interesting learning about Finland and also traveling to Matti’s factory in Estonia. Many things are the same: kitchen designers, home shows, Home Depot-like stores. Many things are different: The ex-Soviet influence, saunas, the language that bears no resemblance to English or any Latin-based language.
My wife Lane accompanied me as well and was able to visit Estonia briefly and tour around Helsinki.
Matti has built a thriving concrete countertop and elements business in a country of only 5 million people who had not previously heard of concrete countertops. You can do it too!