The Maker & The Mix, Episode 21: Navigating Business with Wisdom and Purpose – Caleb and Jeff

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In Episode 21 of The Maker and the Mix Podcast, hosts Jeff Girard and Caleb Lawson delve deep into the realm of wisdom and purpose in business, drawing inspiration from the insightful principles of Titus 3:9-11. The episode transcends the surface-level chatter, offering a profound perspective on the art of staying in the infinite game of entrepreneurship. Embracing the wisdom of avoiding futile controversies and arguments, as beautifully expressed in Titus 3:9-11, Jeff and Caleb underline the significance of focusing energies on what truly matters, nurturing growth, and rising above the noise.

They introduce the concept of the “infinite game,” as popularized by Simon Sinek, illustrating how the concrete industry, much like life itself, is a perpetual journey. There’s no ultimate victory or loss – it’s about evolving, adapting, and continually playing the game. Passionately advocating for a people-centric approach in business, they navigate the distinction between serving customers and chasing after hollow accolades, unveiling a vital truth: the real fulfillment lies in the joy of serving, connecting, and making a difference.

At the heart of it all, they weave in the soul of The Concrete Countertop Institute and reveal how these philosophical pillars drive CCI – from nurturing a nurturing community, to perpetuating a journey of service, wisdom, and purpose that goes far beyond the mere pursuit of products. Tune in to The Maker and the Mix Podcast to explore the nexus of wisdom, purpose, and business, and to understand how these ideals steer the ship of The Concrete Countertop Institute towards an ever-brighter horizon.

Stay tuned to The Maker & The Mix podcast on Spotify as Jeff Girard, Caleb Lawson, and special guests delve into the profound philosophy and practical aspects of the Craft Concrete industry. Join our upcoming courses:


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Episode 21 Transcript